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Services |
Every facet of the marketing campaign is an exclusive chance to communicate the message of a brand, and so every detail counts. From designing a marketing strategy to the execution and production of marketing tools, King Harvests helps national, multinational and global clients by providing various all-round services to communicate the client’s message effectively. Our array of services includes:
1. 360° BRAND POSITIONING & PROMOTION
A marketing strategy starts with brand management. King Harvests offers combinations or full service marketing solutions to help clients to (re-)position a brand in the market by the use of appropriate tools such as anticipation on brand attributes, consumer expectations, competitor characteristics and consumer perceptions. This includes the following established and some newly designed concepts:
- TOMA (Top Of Mind Awareness)
- D2C (Differentiation to Competitors)
- BLL (Brand Loyalty Leverage)
- AT (Attraction Testing)
2. ADVERTISEMENT
Ads are there to make people pay attention to a brand and product. Whether it is a small black-and-white newspaper advertisement or a full-color glossy magazine ad, with extensive experience in media planning and ad buying, King Harvests offers high quality design and execution services to draw this attention.
3. LABELS & PACKAGING
The label or package of products should have an eye-catching affect on the targeted audience, as it is often the first direct and most crucial contact between a brand and the consumer. King Harvests provides with all appropriate graphic designs for different kind of packages, labels as well as for promotion packs, special editions, etc.
4. DISPLAYS & SIGNAGE
For most business or brands, the most cost-effective and efficient form of advertising to potential consumers is the use of visible bill-boards, to promote the impulse of “stop and shop” and create awareness or to service for future reference. Permanent or portable, colorful or in black and white, our King Harvests-team can design and produce all the material needed for showrooms, exhibitions, mini road shows, ballrooms in different sizes and shapes. Our designers and project managers have frequently worked on large-format materials such as various sorts of stages, trade show exhibitions, banners, commercial signages and other POSM (Point of Sale Materials).
5. EVENTS & PUBLIC RELATIONS
Events create the news and often the accustoming buzz. They create an opportunity to realize direct contact between the brand/product and the targeted customers. Making sure the concept hits, that the implementation is flawless, and the customers leave with the right message, King Harvests provides clients with innovative ideas; helps with creating powerful concepts and executes a range of events including product launches, awards, conferences, fashion show, exhibitions, galas and more.
6. CATEGORY MANAGEMENT
The right product, at the right location would mean turning the marketing concept into the correct execution on the in-store level. King Harvests’ category management services helps clients, their retailers as well as their manufacturers reach targeted consumers. By constructing a consumer friendly item mix, improving shelf visibility, create optimal shelf layouts and effective in-store promotion materials, King Harvests strives to help clients reach their category management goals.
7. ONLINE & MULTIMEDIA RESEARCH
With the increasing online activity of the China’s new generation, an increasing target audience can be reached using social media. King Harvests therefore created a new online research tool OR (Online Research）with a 100K database, providing online research to replace the traditional focus groups.
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